Tokyo and London , February 9, 2005- NEC
Corporation (NEC) announced today it would demonstrate its secure
and OMA compliant DRM Solution in the 3GSM World Congress 2005 in
Cannes , France. The annual exhibition is to take place from 14 to
17 th February at the Palais des Festivals et des
Congresses.
NEC will showcase its mobile Digital Rights Management System
(VS-7810) at 3GSM, providing live, preview demonstrations of the
software, which enables flexible ticketing, super-destribution and
Domains (content sharing) for multi-media content.
One of the first such solutions to appear on the market, NEC's
Digital Rights Management (DRM) software is targeted at operators
and content providers who will benefit from the ease with which it
can be implemented. Unique in that it is total solution of server
and client, the DRM software can be easily integrated into
operators' and content providers' existing system. Once installed,
the software works to implement both super-distribution and
flexible ticketing.
Super-distribution entails the controlled forwarding of content.
When protected content is forwarded, content recipients must
purchase the right to use the content over the air prior to
unlocking content. Flexible ticketing enables users to select the
purchase options which best meets their needs.
At present, users can download contents from the mobile internet
via their mobile handsets; in most instances, these are available
for free copying. NEC's DRM software is an effective way of
policing this process, and sets up a pay-per-'bundle' system. For
example, the Rights to ten plays of a particular music can be
purchased for a fixed price, downloaded from the operator and can
be managed by an OMA-compliant, trusted terminal. Once in place,
this system encourages users to purchase content legally as well as
combating the illegal downloading, copying and transmission of
content.
A customizable interface to the operator/content provider existing
system provides a flexible option to supply various charging
schemes to end-users. During the implementation phase, NEC works
with both the content provider and the operator to provide the most
effective DRM Module.
Designed to benefit operators, content providers and users, the
system has a variety of advantages. Operators and content providers
will reap the rewards of the safe distribution channel and the
flexible billing platform. Content providers, as a result, will
make available a larger range of content, which in turn will
encourage more users to download content. The user benefits from
the increased selection and will also be satisfied with the choice
of purchase models including event based and metred usage.
NEC has been involved in mobile DRM Research & Development
since 1997 and is consequently one of the leading solution
providers in this area. NEC is a member of the Board of Directors,
Board committees, etc in OMA , and has been continuously
contributing to the organization and industry. NEC input several
change requests and joined the test fest for DRMv1. For DRMv.2, NEC
proposed the Accumulated Function which was accepted by the DLDRM
working group. In addition, NEC plans to attend test fests for
DRMv2.
For more information regarding NEC's activities at 3GSM World
Congress 2005, please see the following URL:
http://www.nec-3gsm.com/
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<About NEC’s mobile application business>
NEC is a total mobile solutions provider capable of providing
solutions from cellular handsets to infrastructure and mobile
applications. NEC has been actively expanding its sales in mobile
applications, infrastructure and handsets, not only within Japan,
but also in overseas markets. The firm has a proven track record of
delivering platforms for implementing mobile internet services such
as i-mode/WAP2.0, along with location information systems, contents
conversion software, mail servers, and the like. NEC’s mobile
applications are value-added applications by which, using cell
phones, persons anywhere can easily get the information they want
and freely participate in their favorite communities and thus live
more fulfilling lives. The fundamental concepts behind the
applications are “personalize”, “community” and “security.” In the
recent years, because of the penetration of camera-equipped cell
phones and the introduction of ring tone services for call sender,
the keywords “personal” and “community” have assumed greater
importance. On the other hand, when introduction of 3G
infrastructure and IMS gets going, the changeover to all-IP and
broadband multimedia data communications will move into high gear.
The predictions are, as a result, that packet-based voice services
-- such as VoIP service and PoC (Push to Talk Over Cellular) --
will expand and the integration of voice and data services will
accelerate along with the introduction of image distribution
services such as cartoons or movies.
On the foundation of its Mobile Internet Platform, NEC will
aggressively expand sales efforts in its primary products of (i)
“Ring back melodies”, in which phone call recipients let call
senders hear their favorite music or messages, (ii) “Location
information system”, a platform for providing various services
based on participant’s location and (iii) “3G/2.5G Mobile Visual
Solution” to provide multimedia data such as cartoons, together
with its other application software offerings.