Tokyo, February 9, 2007
NEC Corporation announced that it has launched innovative next
generation messaging solution "IP Messaging". NEC's IP Messaging
solution draws to get her the best and most effective aspects of
SMS and MMS brings it to life with mobile IM. By incorporating a
familiar user interface based on popular SMS schemes and then
seamlessly integrating the other messaging types within a single
client and user experience, IP Messaging by its very nature will
drive, usage, acceptance and favour by subscribers. Furthermore,
since the NEC solution enables the service to interwork with
the various existing messaging types (SMS, MMS and mobile IM), IP
Messaging will network with the mobile operators' existing
messaging infrastructure as well as the messaging system of other
licensed operators, thus enabling worldwide reach.
Outliving many analyst predictions, SMS continues to be one of
the most successful mainstream mobile services, second only to
voice, growing both in terms of usage and reach. However, all
is not well for SMS. Price competition and the bundling of services
are driving down revenues generated from peer-to-peer SMS.
With MMS generally failing to plug the mobile data revenue gap,
mobile operators are switching their attention to Mobile Instant
Messaging (IM) to drive up their mobile data revenue. Even
with the creative genius of many terminal vendors, there is
something of a disconnection between SMS, MMS and other
messaging verticals both in terms of revenue and disparate user
experience. SMS, whilst being extremely effective in terms of usage
and acceptance, has failed to evolve over the past decade and, MMS
has fallen short of industry expectation. IM, with its richer
interface, has been highly successful in the internet world, and is
now - through the attentions of a number of key Internet players
and the GSMA - gaining traction in the mobile arena. As an IMS
commercial experienced vendor, NEC is able to realize a real
migration path from today to the IMS world. In order to avoid any
user's confusion, NEC's IP Messaging solution brings a "Pre-IMS"
concept, which aims to naturalize the mobile users to an IMS like
service ready for IMS service deployment. IP Messaging solution
also realizes a clear migration to OMA CPM (Converged IP
Messaging) system to aim convergence for multi-media messaging
service and bring paradigm shift for messaging service.
For NEC IP Messaging represents the future vision and direction
in the messaging arena that will allow operators to offer a
complete integrated messaging experience and thus capitalize on
this lucrative market. Through IP Messaging, subscribers will
benefit from an enriched and simplified messaging experience.
NEC at 3GSM 2007 (NEC Stand: Hall 8, Booth 8A125)
At 3GSM 2007 in Barcelona, Spain from February 12 to 15, NEC
will present its unique breadth of mobile, fixed, broadband and
broadcasting network solutions, combined with its technical
strength in IT. This exciting exhibit will demonstrate NEC's
innovative solutions and services, and how they can help service
providers around the world to rise to customers'
challenges, meet end-user needs, provide added-value products
and services, stay one step ahead of their competitor's through
technological advantage, drive their businesses forward, and
increase their bottom line. NEC will show the world a glimpse of
tomorrow's technological promise, and invites you to come and
witness for yourself how NEC can make your business "Go
Further."
Don't miss the keynote of NEC's President Kaoru Yano, on
"Redefining Vendors for Future Success" (Thursday, February 15,
2007, 9:10am - 10:50am)
Please visit NEC's 3GSM 2007 home page at http://www.nec.com/3gsm2007/
About NEC Corporation
NEC Corporation (NASDAQ: NIPNY) is one of the world's leading
providers of Internet, broadband network and enterprise business
solutions dedicated to meeting the specialized needs of its diverse
and global base of customers. NEC delivers tailored solutions in
the key fields of computer, networking and electron devices,
by integrating its technical strengths in IT and Networks, and by
providing advanced semiconductor solutions through NEC Electronics
Corporation. The NEC Group employs more than 150,000 people
worldwide.
For additional information, please visit the NEC home page at:
http://www.nec.com
* Newsroom: http://www.nec.co.jp/press/en/